NEWDEN products are carried in a wide range of stores across South Africa. Other countries we supply are Botswana, Lesotho, Swaziland, Mozambique and Namibia. 

View the list of major retailers that we supply across these territories:







  • Boxer Build
  • Build It
  • Temblor Trading
  • Hardware Warehouse
  • Cashbuild (P+L Hrdware)
  • Buffalo Timber and Hardware

Buying Groups

  • OK Foods
  • Shield (PowerSave, Multi Save)
  • Elite Star
  • Unitrade
  • ICC
  • IBC
  • BEC

and Independent Retail and Wholesale Outlets nationwide...

Corporate Social Investment

Between the Stutterheim and the Ladysmith factories, Newden donates to a wide range of charities and good causes. This is our way of showing further support for the local communities that we work in, and to say thank you to all those who have helped to make Newden the household name that it is today.

Below are listed some of the organisations that Newden have supported since 2008:

Amatola Outreach
Amatola Haven
Arthritis Foundation
Avril Elizabeth Home
Bible Society of South Africa
Girls and Boys Town
Cancer Association of South Africa
Cenyu Public School
Child Evangelism Fellowship
Child Welfare SA
Deaf Federation of South Africa
East London Children's Home
Forest Way
Friends Day Care
The Harvest In Gathering Appeal.
Heart Foundation of South africa
JOT Ministries
KWT Child and Youth Care Centre
Leprosy Mission
Life Line Border
The Lighthouse Association
The Love of Christ Ministries
Stutterheim Luthern Church
Medusa Trust
Memorial Children's home
Mlungisi Public School
Nazareth House
National Sea Recue Institute

REEA Epilepsy Care Centre
SA Blind Workers Organisation
SA Brain Research Institute
Age in Action
SA Diabetic Society
SA Federation for Mental Health
SA Guide Dogs
Stutterheim SA Legion
The Salvation Army
SA National Council for the Blind
Parkinsonian Assocaion of SA
SA Police Widows and Orphan Fund
SA Red Cross Society
SOS Children's Villages
St Bernard's Hospice
St Georges Home
Stutterheim Hospital
Baptist Church
St Thomas School for the Deaf
Stutterheim High School
Stutterheim Methodist Church
Stutterheim Presbyterian Church
Stutterheim district SPCA
Tape Aids for the Blind
Teaching Hospital Board
Unitra Foundation
Woodside Sanctuary

Business Philosophy

The companies within the group believe in the application of sound business principals for management and the commitment of loyal and dedicated people to strive for provision of the ultimate in service to its customers. The goals of the group are:

The Consumers

To sell attractively presented products of consistently superior quality at fair competitive prices.
To continuously strive to improve these products by innovation and the use of modern technology.

Our Customers

To strive to identify the needs and wants of our customers, to provide them with excellent service and to have them as valued friends.

Our People

To treat all staff courteously and fairly and to recognize the dignity and aspirations of all.

Our Shareholders

To be mindful of the fact that it is essential for the company to make realistic profits to allow growth, to the ultimate benefit of all.

Our Community

To act responsibly and supportively as members of the communities in which the companies are situated.

About Us

Boardman Bros began in September 1969 when Newton and Dennis Boardman formed a partnership trading out of the Tsomo District. Sadly both brothers have passed on but they leave behind a legacy of integrity, family and commitment that still prospers today.

The operation was moved from the Transkei to Stutterheim where production began in earnest with 32 staff members in rented premises of 460 square meters. Stutterheim was the preferred location due to it being an industrial decentralisation zone and it's close proximity to the main railway line from East London to Johannesburg and the split to the Transkei at Amabele.

The factory, initially only a packing operation, went into full production of various proucts in 1971. The range was increased during the same year. Further expansion took place in 1978 with the introduction of a candle manufacturing plant. 

Another factory building was built in Ladysmith, Kwa Zulu Natal, in 1985 and incorporated as Boardman Bros (Natal) (Pty) Ltd. This facory produces the same range of products with the exception of the wire nails which are only produced at Stutterheim. Since then both factories have been expanded a couple of times.

Family Values

A shared vision and strong family values ensure prosperity- this is the key to Newden's success. As the second generation of Boardmans follow in the footstpes of their fathers, they celebrate four decades of success. And so the desire remains to grow a successful, profitable and sustainable family business that can one day be handed over to the third generation.

Communication is vital in a family business and growing up together has forged a lasting relationship between the sons of Dennis and Newton Boardman. The Boardman clan were brought up with the good old fashioned values of honesty and reliability which have glued the business and the family together.


Common Goals

The long-term common goal is to hand over the business to the third generation. The short term goal is to ensure that Boardman Bros remains a successful, profitable and growing business.



An ethos of social responsibility has always been part of the company. The Boardmans believe that being in a small town like Stutterheim has tremendous benefits and to enjoy them one has to contribute to the wellbeing of such a community.